Asian Makeup and Skincare Beauty Blog Posts

Korea and Taiwan Makeup Haul – A mini tour through the Etude House Play Store in Myeong Dong Seoul

Nothing beats Makeup shopping in Asia, especially in Korea!

I’ve always been fascinated by asian makeup simply because they have such interesting products, and lots of them and brands that we don’t see here in Australia. My love for Japanese cosmetics started at a very young age, and I’ve been to Japan 5 times so far in my life! 

However recently Korean cosmetics has really become a huge hit in Asia. Not only are the brands and products generally cheaper, the quality is still fantastic and they are becoming a lot more innovative every year. I am never disappointed with shopping for make up in Korea and can get a great haul without it costing too much!

Comparatively a haul this big in my own country can possibly send me broke ๐Ÿ™ 

For example a MAC Lipstick would cost around $36 here compared to Etude House costing $8.Even drug store brands such as Loreal and Revlon can carry lipsticks that cost around $20. Even Makeup in the US doesn’t cost as much as it does here. I used to buy so much makeup online from the US to take advantage of the cheaper prices. Even with postage it’s much cheaper then buying it in department stores here.

So you can’t blame me for flying across to Korea to Haul haul hual :D!!!

With my latest haul, I have enough to hopefully last me most of 2014 ๐Ÿ™‚

So what did I get??

I recorded a haul video that introduces all the Makeup products I got, skincare haul is going to be up soon!

The list of haul products: 

*Please note I make a small commission off these links to please buy through these links to support my site and also I’ve tried to find the cheapest ones for you guys as well :)!!

Nail Polishes

Etude House Candy Floss polish

Eye Makeup Products

Etude House Drawing Show Creamy Pencil BK802 

Etude House Drawing Show Dot Liner 

Etude House Drawing Show Creamy Pencil Color Pop Eye RD303 

Bling Bling Eye Stick Gold Star 

Bling Bling Eye Stick #1 White Star

Bling Bling Eye Stick #10 Little Bear Star 

Proof 10 Bling in the Sea Eye Stick #01 BE101

Proof 10 Bling in the Sea Eye Stick #04 OR201 

Proof10 Color Eye Stick #07 BL603 Aqua Blue

Etude House Dear Girls Cute Eyes Maker 

Lip Products

Etude House Vivid Pop Stick #3 Just Dance 

Etude House Vivid Pop Stick #5 Teenage Dream 

Etude House Vivid Pop Stick #4 Pop Stick Baby 

Etude House Vivid Pop Stick #2 This Love 

Etude House Soft Touch Auto Lip Liner #4 Real Rose  Link to refill

Etude House Rosy Tint Lips #8 After Blossom 

Eyebrow Products

Majorlica Majorca Eyebrow Mascara

Etude House Color My Brows Brow Concealor 

Etude House Tint My Brows Liquid Eyebrow: Rich Brown 

Other Make Up Products

Etude House Precious Mineral Any Cushion: 

Etude House Lip Perfume Breath Mist #3 Apple 

Etude House Lip Perfume Breath Mist #1 Peach 

Tour of the Etude House Play House in Myeong Dong Seoul

I’ve been to Myeondong a few times because but have never discovered this little jewel called the Etude House play store. This particular Etude House store seems like the flagship brand store where everything is super pretty and the displays are just amazing!

If you are in the Area you can’t miss out on this shopping experience. I tried to put together a picture tour for you guys (I sneaked these pictures on my phone since I wasn’t allowed to take videos or pictures) 

The store is near this landmark – hope this helps ๐Ÿ™‚

 Now lets get straight into the picture tour!!

This cute glass dome was in the window, how pretty is it, reminds me of going into a magical land ๐Ÿ™‚
When you walk into the store you can see a bunch of cute products on display, and you can see the huge nail polish display in the middle which I’ll show you in detail later.
It gets really crowded ๐Ÿ™‚
Look at all the princessy displays around the store ๐Ÿ™‚
At the back of the store there is a princess room where your Princes can rest and they display all the Princess Antoinette products ๐Ÿ™‚
Close up of the Princess display and my no make up face in the mirror :P!
Look at all the sale signs ๐Ÿ™‚ Unfortunately they are for local members only ๐Ÿ™‚
Sooo cute :)!!
I would love this to be my bathroom too ๐Ÿ™‚
These are little googies and bonuses for members
These are super cute bonus prizes. If member spend over a certain amount you get a coin to get one of these gatcha gatchas with cute mini products in it. I can see a few of them have pocket sized lip tints.
In the store they have these play tips too which have cute tips and tutorials for makeup and skincare. I love the service ๐Ÿ˜€
A close up of these tips :)!! You can pull them off  and keep as many as you like ๐Ÿ™‚
A close up of the wall of nailpolishes! Note the iPad  and the cute stands ๐Ÿ™‚
There are 158 colors!
This is a cute display of all the BB creams ๐Ÿ™‚ And check out the counter in the middle.
This counter counts the number of BB creams sold around the world.
Another view of the BB cream displays
These are sooo cool!! First time I seen these :)!! You can apply them on top to see what the fake lashes look like ๐Ÿ™‚
How did you enjoy the tour of Etude House Play store :)?? I wish we had such a cheap cute brand here in Australia, but I guess I’ll have to keep looking out for sales airfares for my Korean Makeup fixes ๐Ÿ™‚
Online seems like the best option for the meantime and some of the links I provided actually have very competitive prices, almost similar to the Korean prices so check it out!
What items do you want me yo review for you guys from my haul :)??

Much love,


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  • Reply
    January 5, 2014 at 1:15 pm

    I'm in love with this shop! I wish I could go there one day.

  • Reply
    GetSetBlush A
    January 5, 2014 at 7:20 pm

    wow… what a great site to watch out.. in love with the shop and you bought great stuff ๐Ÿ™‚ ๐Ÿ™‚

  • Reply
    January 5, 2014 at 8:07 pm

    Wow~ it's no joke in there ^^ How pretty! And your haul is awesome!

  • Reply
    January 6, 2014 at 2:09 am

    Wengie, your ombre looks really nice! and I need to go to Korea soon 'cause your pics are awesome! PS this is fashionglamm on YT. I submitted my blog for a shoutout but not sure if you're doing that anymore. In any case, hi ๐Ÿ™‚

  • Reply
    Ashley Simmons
    January 6, 2014 at 5:17 am

    This is why I wish they would branch out to other countries like the US, though I realize it would be a bit pricey to do so. There are no cute stores like this where I live! I really loved the tour & wish to one day visit! <3

  • Reply
    January 7, 2014 at 7:40 pm

    OMG that store looks so amazing!! I just recently went to Korea but I can't believe I missed this store! ๐Ÿ™

    Anyway, really loved your haul and I'm looking forward to the second part ! ๐Ÿ˜€

  • Reply
    January 8, 2014 at 12:20 am

    i don't blame you for buying so much! there's so much i want to buy from etude house ๐Ÿ˜ฎ i thing the pocket sized lip tints would be super cool too ^_^

  • Reply
    Haeun S.
    January 9, 2014 at 3:05 pm

    I totally love this post. Will keep reading your blog ๐Ÿ™‚

  • Reply
    January 10, 2014 at 10:33 am

    Thanks for sharing photos of the store! It looks amazing.

  • Reply
    Jason Kim
    January 20, 2014 at 9:07 am
    Korean Cosmetics Web Site

  • Reply
    Anna, indeed
    January 20, 2014 at 3:51 pm

    I wish I could do stuff like this~~ I wanna travel!! <3

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